For agencies
White-label SEO software for agencies
Running SEO for ten clients is not the same job as running it for one. The constraint is not knowing what to write — it is producing it ten times over, in ten different voices, every month, without hiring ten writers.
What agencies need that platforms rarely provide
Most SEO software is built for one site. Add clients and you get one workspace each, one report each, and a login list nobody maintains. The tool scales in seats, not in output, so the moment you win a client you are back to hiring.
The thing that actually needs to scale is the writing. Research and auditing are already cheap; a competent strategist can plan a quarter for a client in an afternoon. Producing eighty articles that sound like eighty different companies is the part that doesn't compress.
What white label means here
Each client site gets its own brand voice, learned from pages that client has already published rather than picked from a preset. The output does not read like it came from the same tool, because the tool is matching a different reference each time.
Articles publish straight to the client's own CMS under their own byline. Nothing in the published page points back at us — no attribution line, no footer credit, no tracking that shows up in their analytics as a third party.
Where it fits in an existing process
This is not a replacement for strategy, and it is a poor substitute for a senior SEO. What it replaces is the part of the retainer that goes on drafting — the work that is expensive to buy, tedious to manage and largely invisible to the client as long as it lands.
Most agencies run it in review mode: articles are generated on a schedule, an account manager approves or edits, and publishing happens on the client's calendar. Auto-publishing exists, but almost nobody turns it on in month one.
What it changes about the retainer maths
Figures are typical European market rates for a client publishing eight articles a month. The point is not the exact numbers — it is which line item moves.
| Per client, per month | Freelance writers | With BoltSEO |
|---|---|---|
| 8 articles drafted | €400–€800 | Included in plan |
| Keyword research | Your strategist | Your strategist |
| Briefing and chasing | 2–4 hours | None |
| Editing and approval | 2–3 hours | 1–2 hours |
| Publishing to their CMS | Manual | Automatic |
Writer rates vary widely by market and seniority; treat the range as typical rather than fixed. Strategy stays with you in both columns — that is the part clients are actually paying for.
Frequently asked questions
Can clients tell the content was produced with AI?
That is the bar we hold it to. The voice is learned from pages the client already published, so it matches what their audience is used to rather than a house style of ours. Agencies who review the first month's output before publishing tend to stop reviewing it by the third.
Is anything on the published page branded as BoltSEO?
No. Articles publish to the client's CMS under their own byline with no attribution, footer credit or third-party script.
How many client sites can one account hold?
Agency plans are sized to the number of client sites and the monthly article volume across them, rather than to a seat count. That is what the conversation is about.
Who owns the content — us or the client?
Whoever you say. We retain no rights to anything published, so the arrangement between you and your client is unaffected, including after you stop using BoltSEO.
Can we keep our own keyword strategy?
Yes. You can supply the keywords per client and BoltSEO only writes, or let it research and propose and you approve the list. Most agencies use the second for smaller clients and the first for the ones with an opinion.
What happens if a client leaves?
Their site disconnects and everything already published stays where it is. Nothing is removed from a site you no longer manage.