Find the keyword opportunities your competitors are missing

What is a keyword opportunity?

A keyword opportunity is a search term with enough demand to be worth writing for, and little enough competition that a smaller site can realistically reach page one. Both halves matter: volume without a winnable difficulty is a vanity target, and low difficulty without volume is a page nobody reads.

Most keyword tools hand you everything they can find and leave the judgement to you. This one applies the filter first — difficulty below 30, volume above 100 searches a month — so what comes back is the shortlist rather than the raw list.

The third filter is relevance. A term only counts as an opportunity if it belongs to your business, which is why the tool reads your domain and works out your niche before it starts looking.

Opportunity keywords vs keyword research

Keyword research is the broad exercise: gather every term related to your market and record what each one gets searched. It produces a spreadsheet, often thousands of rows long, on which every term is technically a candidate.

Opportunity keywords are what survives once you filter that list by whether you could actually win. The distinction matters, because the highest-volume terms are almost always held by sites with a decade of backlinks behind them. Chasing those is how small sites spend a year publishing and never rank.

If you are starting close to zero, work the opportunity list first. The rankings you earn there are what eventually make the competitive terms reachable.

How the opportunity score is calculated

Every keyword first has to pass the filters: difficulty below 30, more than 100 searches a month, no brand terms containing your own domain name, and an AI relevance check against the niche detected from your homepage. Only the survivors get scored.

The raw score is monthly search volume divided by keyword difficulty, halved and capped at 100. Difficulty is treated as at least 1, so a term with difficulty 0 is not divided by zero. A keyword searched 880 times a month at difficulty 18 gets 880 ÷ 18 × 0.5 ≈ 24.

The ten highest raw scores are then rescaled so the best keyword in your list scores 100 and every other keyword is shown as a percentage of it. A score of 50 means half the search volume per point of difficulty of your top pick.

That makes the score relative, not absolute. It ranks your own list; it can't be compared between two domains or two runs. And because of the cap, very easy terms with plenty of volume can tie at the top, which is common: many small-business keywords have a difficulty close to zero.

How to use your results

Start at the top of the table and work down. Write one page per keyword and let the intent column decide the format: an informational term needs a guide or explainer, a commercial term a comparison or buyer's guide, a transactional term a service or product page.

Before you write, check whether you already have a page that targets the same idea. Two pages chasing one keyword compete with each other, so improve the existing page instead of adding a second one. Where several results are close variants of the same query, cover them in one article rather than splitting them.

Give each new article a few weeks before you judge it, then check its position in Google Search Console. Terms at this difficulty level usually respond to thorough, well-structured content rather than backlinks. Once a handful of them rank, run the tool again to find the next batch.