Frase alternative
A Frase alternative with a free plan and Shopify and Ghost publishing
Frase and BoltSEO do similar work: both research keywords, write full articles and can publish them on a schedule. The differences are in the details, so here they are, side by side.
Two tools that cover the same loop
Frase calls itself a content operating system for AI search. It researches the SERP, clusters keywords, drafts full pages with an AI agent and can publish them on a content calendar, with automatic publishing as an option.
BoltSEO covers the same loop for small businesses: it reads your website, picks keywords from live data for your market, writes in your brand voice, adds internal links to your existing pages and publishes to your site, automatically if you choose.
Where the difference shows
Where you can publish. Frase publishes to WordPress, Webflow, Sanity, Wix and its own FraseCMS; BoltSEO publishes to WordPress, Shopify and Ghost. If your store runs on Shopify, that settles it.
How you start, and what the entry plan includes. Frase offers a 7-day trial and its Starter plan covers 10 articles a month. BoltSEO has a free plan with no end date, and its Growth plan covers 20 articles a month for €49.
What you give up
Language range and research depth. Frase writes in 70+ languages and gives hands-on users more research and editing tools. BoltSEO focuses on English, Dutch, German and French, with keyword data pulled for each market, and on doing the work for you rather than giving you more controls.
BoltSEO and Frase side by side
Only facts from each tool's own website. Where Frase does not state something publicly, it is not in the table.
| BoltSEO | Frase | |
|---|---|---|
| Starting price | Free plan; Growth €49/month (excl. VAT), billed monthly or yearly | Starter $39/month billed yearly, $49 month-to-month |
| Free option | Free forever: 3 articles a month, one website, no card | No free plan; 7-day trial, no card |
| Articles at entry level | 20 a month on Growth (€49) | 10 a month on Starter |
| Keyword research | Yes: picks keywords from live volume and difficulty data for your market | Yes: SERP research, related keywords and clustering |
| Publishes to | WordPress, Shopify, Ghost, webhook; automatic publishing on Growth and up | WordPress, Webflow, Sanity, Wix and FraseCMS; scheduled, with opt-in auto-publish |
| Languages | English, Dutch, German, French, with keyword data per market | 70+ languages |
Frase details from its own website, checked 1 October 2026: Frase pricing, publishing docs, AI Agent. Plans change; check their site for current terms.
Which one you actually want
These two overlap a lot, so the deciding factors are practical ones.
Stay with Frase
- Your site runs on Webflow, Wix or Sanity
- You publish in languages beyond EN/NL/DE/FR
- You want hands-on research and editing tools
- Several team members work in the tool
BoltSEO fits better
- Your site runs on Shopify or Ghost
- You want to start on a free plan, not a trial
- You want more articles at the entry price
- You sell in Dutch, German or French
Frequently asked questions
Is BoltSEO cheaper than Frase?
Per article at the entry level, yes: Frase Starter is $49 month-to-month (or $39 billed yearly) for 10 articles, BoltSEO Growth is €49 a month for 20. Frase's higher plans include more seats and research tools, so compare the plan you would actually use.
Can BoltSEO publish to Webflow or Wix?
Not directly. BoltSEO publishes to WordPress, Shopify and Ghost, and can send each article to any other system through a webhook.
Is there a free plan?
Yes, and it stays free: three articles a month, one website, no card. It exists so you can judge the writing before paying for it.
Can I review articles before they go live?
Yes, and by default you have to. Automatic publishing is opt-in and only available from the Growth plan; until you switch it on, every article waits in the editor for your approval.
Do I own the articles?
Yes, including after you cancel. Nothing is removed from your site if you leave.
See pricing · How the automation works · All comparisons
Other comparisons: Surfer SEO · Jasper · Writesonic · Semrush · Ahrefs
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