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SEO guides for small businesses
Everything we have written about getting found on Google, grouped by topic. No jargon, no upsell inside the guides: start at the top or jump to what you need.
SEO explained, step by step
Our introduction: what SEO is, how Google ranks pages, and what matters most.
Start here
What SEO is, how to check where your site stands, and what to fix first.
The Small Business SEO Checklist for 2026 (No Jargon)
A plain-English small business SEO checklist for 2026: the exact steps to rank on Google, from foundations to local SEO and content. Free tools included.
Free SEO Audit: How to Check Your Website in 5 Minutes
Run a free SEO audit on your website in 5 minutes. The 7 things to check, what each score means, and how to fix the most common issues.
Keywords
Finding the searches you can realistically win, and the gaps your competitors leave.
How to Do Keyword Research: A Beginner's Guide (2026)
Learn how to do keyword research the simple way: find the words your customers search, judge which you can win, and turn them into content. Free tools inside.
Content Gap Analysis: Find What Competitors Rank For
A content gap analysis shows the keywords your competitors rank for and you don't. How to run one for your small business, free.
Writing content that ranks
Structure, titles and what Google thinks of AI-written content.
How to Write a Blog Post That Ranks on Google (2026)
Learn how to write a blog post that ranks: pick the keyword, match search intent, structure it well, and optimize the page.
Title Tags & Meta Descriptions That Get Clicks (2026 Guide)
Your title tag and meta description decide who clicks your Google result. Learn to write ones that get clicks, with lengths, examples and a free preview tool.
Will My Article Rank? How to Predict It Before You Publish
Stop publishing on hope. Predict whether an article will rank on Google before you hit publish: keyword difficulty, intent, and a free rank predictor.
Does Google Rank AI Content? The Honest 2026 Answer
Does Google rank AI content, or penalize it? The honest 2026 answer, what Google's guidelines actually say, and how to publish AI articles that rank.
Authority and links
What domain rating means and how links to your site are checked.
What Is Domain Rating? (And How to Actually Improve It)
Domain Rating (DR) scores your site's backlink authority from 0 to 100. Learn what it really means, why it's not a Google ranking factor, and how to fix it.
Inbound Link Checker: How to Check & Analyze Inbound Links
3 free ways to check inbound links in 5 minutes, plus the 6 metrics that show whether your backlinks help or hurt your rankings. Step-by-step guide.
Costs and research
What SEO costs, and our own data on who actually ranks on page one.
Small businesses hold a quarter of Google's page one (but not in retail)
We checked 5,953 live Google results in six European markets. Small businesses hold 26% of page one, from 36% in B2B to 12% in retail.
AI SEO vs. an SEO Agency: The Real Cost for SMBs
AI SEO or an SEO agency? An honest cost, time, and results comparison for small businesses in 2026 — what each really delivers, and which fits a tight budget.
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